Creativity is not enough (check the previous post if you haven't already!), so here is the trick in this video about Artist driven innovation lab in Berlin:
Listen, interpret and target are the actions we need to take in order to go from a network of relationships to the definition of innovation. For an innovator, this is listening to its users, interacting with them, encouraging them and sponsoring them, but also giving them space and support. That is what leads to the ability to entice and raise interest while discovering them.
Interpreting is the key. It's when we clearly shows that we have understood and learned from the performers, their knowledge, technologies and activities. It's a series of passages that
reflect precise and deep dynamic research rather than the speed of brainstorming.
In order to
prepare people to understand and accept the new, we need to
implement the third action: “target”. Once again we need
interpreters, their credibility and ability to convey a new vision,
to prepare the ground, to explain, anticipate and may be create: curiosity
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